UK's payday lenders face restrictions on advertising

LONDON: Britain's short-term lenders will face tougher rules on how they advertise as part of new measures to prevent borrowers being taken advantage of when they are in financial need, the government will say on Wednesday.

So-called payday lenders could face limitations on the number of television advertisements they can place in an hour and the times they can advertise and will be forced to make sure their annual interest rates are properly displayed.