Business News

Published: Friday March 1, 2013 MYT 12:00:00 AM
Updated: Thursday April 18, 2013 MYT 12:34:16 AM

BMW offers hybrid in new 7-series line-up

Pils (right) and Danish tennis star Caroline Wozniacki posing with the BMW ActiveHybrid 7L. Wozniacki is taking part in the BMW Malaysian Open.

Pils (right) and Danish tennis star Caroline Wozniacki posing with the BMW ActiveHybrid 7L. Wozniacki is taking part in the BMW Malaysian Open.

KUALA LUMPUR: A hybrid is among the three variants that have joined the new BMW 7 Series line-up in Malaysia, promising even better comfort and luxury than before.

The BMW ActiveHybrid 7L is the third BMW hybrid to be introduced in Malaysia, following the availability of the 3 and 5 Series hybrids locally last year.

The ActiveHybrid 7L represents the 7 Series flagship and combines the latest hybrid technology with intelligent energy management systems, enabling significant all-electric operations and reducing fuel consumption by up to 27%.

It comes standard with the M Sport package, comprising the M Aerodynamics exterior package, M Sport leather steering wheel with gearshift paddles, and M light alloy wheels.

In addition, the flagship model is also fitted with the high-end Bang & Olufsen system with 16 speakers.

Other 7 Series variants announced yesterday were the 730Li and 740Li.

The highlights of the latest 7 Series are its upgraded interior with optimised soundproofing, improved ride comfort and new adaptive LED headlights as well as advanced safety technology.

Enhancing the ride comfort is the use of air suspension at the rear axle.

Powering the 7 Series is a 3.0-litre six-cylinder petrol engine with BMW TwinPower Turbo technology, linked to an eight-speed automatic transmission.

In the hybrid, an electric motor delivers an additional output of 55hp, for a total combined output of 354hp, compared with 320hp in the 740Li and 258hp in the 730Li.

BMW Group Malaysia chief executive officer Dr Gerhard Pils said “the introduction of the new BMW 7 Series is testament to our belief that sustainability is the future of the automotive industry”.

“While dynamic performance continues to be an outstanding quality of the new 7 Series, sophisticated chassis technology is incorporated to ensure refined delivery of power from the drive system via a pneumatic rear suspension,” he added.

The launch yesterday coincided with the 10th anniversary of BMW Group Malaysia’s operations and was held in conjunction with the BMW Malaysian Open tennis tournament at the Royal Selangor Golf Club here.

The new 7 Series will be available at BMW dealerships nationwide from March 30. The retail prices (on the road, without insurance, with BMW Service + Repair Inclusive) for the 730Li, 740Li and ActiveHybrid 7L are RM648,800, RM818,800 and RM938,800, respectively.

Tags / Keywords: News, Business, Business, Business, BMW

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