THE high staff turnover in the advertising industry globally is a telling sign that more probably needs to be done in the talent management area.
New York-headquartered Mediabrands − the global media agency network of marketing communications giant Interpublic Group (IPG) − has set in motion plans to slash its staff turnover rate significantly. Not only that, two years ago it embarked on an ambitious five-year plan to become the best place to work in the industry.
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