Business News

Published: Saturday February 2, 2013 MYT 12:00:00 AM
Updated: Wednesday April 17, 2013 MYT 12:36:30 AM

People ‘N Rich-H gets boost from new wins

Chen: ‘In a broad sense, 2012 was
a significant year for us’.

Chen: ‘In a broad sense, 2012 was a significant year for us’.

ADVERTISING and branding agency People N Rich-H Sdn Bhd, which is part of Japan's worldwide Hakuhodo group, achieved a strong 20% growth last year thanks to new business wins.

It says in a statement that the wins included National Gas Company, KL Metropolis by Naza TTDI, Saito Academy of Security Management, Saito College, Astalift, and Meditag.

The agency's expanded scope of services for existing clients ranged from Fujifilm's launch of Fujifilm Instax, Fujifilm X-Pro1, and Fujifilm X-E1 Premium interchangeable lens camera.

People N Rich-H also spearheaded the launch of a series of Hitachi home appliances from refrigerators to air-conditioners and washing machines, and the Suzuki Nex a fun, trendy, and spirited scooter targeted at the younger generation.

“In a broad sense, 2012 was a significant year for People N Rich-H,” says Victor Chen, the agency's director of client management. “The current momentum is in line with our plans to provide our roster of clients with holistic and fully integrated services.”

This year, the agency plans to expand its investments in digital and integrated media offering as well as promoting Enrich Media, its media planning unit.

Media Consortium Corp (MCC), the group's independent media entity, had a tremendous year of new business growth in 2012 from acquisitions in the property, fast food, and fast-moving consumer goods sectors. Two other divisions in the group, Ambient and Display Asia, also won new business, including from Western Union, F&N, Visa, Kuwait Finance House, Bank Simpanan National, and Corridor Utara.

People N Rich-H also launched Think, a customised training programme developed jointly with 95% of the Advertising Academy, to equip the agency's staff across all divisions to guide them in leading conversations, originate and express fresh ideas meaningfully, and sharpen their skills in new competencies.

Tags / Keywords: News, Business, Business, Business, People 'N Rich-H, advertising

advertisement

  1. Battersea's 2nd phase to cost more than twice of phase 1
  2. Quek, Poh acquire 15% of Alam Maritim
  3. 1MDB clarifies state of accounts
  4. Zurich Asia sells 40% stake in MCIS Zurich for RM304mil
  5. Liew's 2.76% stake in S P Setia traded off-market at RM3.95 per share
  6. Property transactions dip, but house prices continue to rise
  7. 1MDB and US firm in solar tie-up
  8. 1MDB's annual land assessments set a precedent
  9. Bulk of 1MDB loans guaranteed by Govt
  10. M'sian property market falls 10.9% in volume, rises 6.7% in value

advertisement

advertisement